The Story

Love Action - an audio, visual mind and body experience… A sound, a look, a feeling, an identity, a community - it’s an emotion that’s difficult to describe .. it’s Love Action.

Named after the Human League song from their 1981 album “Dare”, Love Action is a party inspired by the cosmic Italian disco sounds from the late 70s, with a visual identity created from memories spent along the Australian coast. A celebration of music, art, and MATESHIP, connecting through creativity.

But what does drop-knee boogyboarding have to do with a dimly-lit club? Is disco even surfing music ? Mate you can’t mix Hunters and Collectors with LMFAO, that’s insulting..

ENOUGH!

Let your creativity run wild. Don’t dream - DO!

Put action towards the things you love!

Ditch the surfboard for a boog

Wear what you want

Dance how you want

A little bit less talk, a bit more LOVE ACTION

More events, clothing, music and other themes on the horizon…..